Right to Appeal: You have a right to appeal any denial of a consumer right. In order to appeal a denial of a privacy request you must:

1. 1. Reply to the email with the privacy decision, by emailing us at [email protected] or calling us toll-free at (844) 480-7100 within 30 days of receiving the denial decision.
2. 2. Include the reason that your denied privacy request should be overturned.
3. 3. Allow TPS up to 45 days to review your appeal and provide a decision. If your appeal is denied, we will provide you with an explanation of our reasons and a description of any further rights you may have at that time.

Include the reason that your denied privacy request should be overturned.

Allow TPS up to 45 days to review your appeal and provide a decision. If your appeal is denied, we will provide you with an explanation of our reasons and a description of any further rights you may have at that time.

Right to Equal Service: We will not discriminate against you for exercising your rights as a consumer under any applicable laws. Unless permitted by law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time

 (b) To opt out of Email, Text Messaging, Mail, Cookies, or Other Forms of Digital Communications and Tracking Tools:

Alternatively, you may elect to opt-out of specific types of communications or technology, as set forth below:

• Emails: If you do not wish to receive promotional e-mails from us, you can opt out of marketing/advertising emails by following the unsubscribe process included in the marketing/advertising email you received. Opt-outs do not apply to transaction-based emails such as order confirmations, shipping notifications, in-store digital receipts, etc. Please be aware that if you opt out of receiving marketing messages, you will still receive transactional and service-related emails from us (such as emails related to your order, your membership in our Rewards or Hallmark’s loyalty program, correction of personal information, password reset requests, reminder emails you have requested, updates to our terms and policies and other similar communications essential to your transactions on the websites) or in response to message you may have sent us. Please allow up to 72 hours to process all unsubscribe requests.
• Text Messaging/SMS: Message frequency varies. By opting in, you consent to receive marketing messages and promotional offer text messages sent by an automatic telephone dialing from us. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP," we will respond with instructions on how to use our service as well as how to unsubscribe, including our Custom Service number (844) 480-7100. Message and data rates may apply. You are not required to opt in to text messages in order to make a purchase.
• We collect various information on our behalf from and about you, including information you directly provide when you use the Text Messaging (SMS) Service. For example, we collect the phone number and/or email address you provided when signing up for the Text Messaging Service. When you send messages to The Paper Store via the Text Messaging Service, we will also collect your messaging history and any information included in those messages. We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service. For example, we use cookies to track the items in your Shopping Cart and may use that information to send you triggered text campaigns (e.g., sending you personalized text messages such as shopping cart reminders). If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.
• We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
• We may share, transfer, or disclose your information, if you consent to us doing so, as well as in the following circumstances: Service Providers. We may share your information with third parties to help us provide the Messaging Service to you. Legal Requirement and Protection of Carrier and Others. We may disclose your information as we believe such disclosure is necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce a contract with us; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain. Carriers are not liable for delayed or undelivered messages. We do not share/sell SMS opt-in data and consumer consent to third parties for purposes unrelated to providing the messaging service.
• We take a variety of physical, technical, administrative, and organizational security measures based on the sensitivity of the information we collect to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no online activity can be guaranteed to be 100% secure. While we strive to protect your information against unauthorized use or disclosure, we cannot ensure or warrant the security of any information you provide. We do not accept liability for unintentional disclosure.
• By signing up to receive text messages from us, you also agree to our main Privacy Policy.
• Mail: To opt out of receiving direct mail, please visit Privacy Request Form to submit your request. Ensure you mention the specific full name, address information to which you have received direct mail, as well as email and phone number so that we can locate your account. You may also call our Customer Service team (844) 480-7100 with your request. Please note that these requests may take up to 10 weeks to become effective and you may receive subsequent mailings during this time.
• Online Targeted Browsing: You may opt out of the use of information about your browsing activities or our online Services to show you ads on other websites and services by adjusting your settings for each device and browser you use. You may also opt out of targeted advertising by certain companies that participate in third-party industry groups by visiting the Network Advertising Initiative consumer opt-out page or the Digital Advertising Alliance's consumer choice tool. In addition, your device settings may offer you additional privacy settings when using our websites or other advertisers' sites/apps; please see your device provider for details. Please note that even if you opt out of receiving interest-based advertising, you will still receive advertisements, but they will be more general in nature.
• Global Privacy Control: Our websites are configured to recognize the GLOBAL PRIVACY CONTROL signal as a request to opt-out of the sale of personal information, and users who visit our websites with the GLOBAL PRIVACY CONTROL signal enabled will have all but strictly necessary cookies blocked. Our websites do not recognize other “do not track” signals.
• Cookie Preferences: You may also change your cookie preferences at any time by visiting our cookie icon at the bottom of our home page to access the Privacy Preference Center.